Student-run Café Business on Campus

Description

  • Moonbeams Cafe

As part of a StartUp Lab, the students looked into the feasibility of opening up a student-run specialty drink store on campus (e.g. boba tea, affogato). After looking at the space, budget, design, and the economics of running a store, the students presented to the school decision makers and got an approval to start Moonbeams Cafè. The students piloted various drinks and desserts and ultimately identified popular drinks to sell. The store became profitable almost immediately and became very popular in the school.